Marketing Overload: Why ‘Full Stack’ is Just Full of It
Breaking into marketing? Don’t let ‘Full Stack’ scare you—focus on landing the right role, not mastering every tool. Plus, some handpicked hiring managers that are looking for you!
Yo Yo welcome back.
Another week, another list of job opportunities, and a hot take that might ruffle some feathers. For this week's hot take, we’re diving into the so-called "Full Stack Marketer" and why it’s a total scam (okay, maybe not a scam, but definitely an overwhelming concept that does more harm than good). More on that after the job list, which you can find below:
Jobs in Marketing & Growth
You know the drill—handpicked roles for marketers, strategists, and growth enthusiasts. These aren’t just any links, no, they’re direct posts from hiring managers on LinkedIn who are actively looking for awesome talent.
Most of these are early- to mid-career marketing roles, so if you’re looking to make a move, now’s the time! And pro tip: Don’t just apply—reach out to the hiring manager and make that connection.
Marketing Specialist, Campaigns – Chandler, AZ, Insight
Digital Marketing Manager – Edina, MN, Element Electronics
Brand Marketing and Social Media Manager – Portland, OR, Smarsh
Social Media Coordinator – New York, NY, Global Relay
Senior Marketing Analyst – American Fork, UT, Domo
Senior Financial Analyst – Columbus, OH, Victoria’s Secret
Strategic Analyst – Erlanger, KY, Fischer Homes
Business Analyst - MarTech – Remote, Yum Brands
Content Writer & Strategist – Remote, Stoke
Senior Growth Marketing Manager – New York, NY, Sydecar
Manager, Marketing Measurement and Insights – Maitland, FL, ADP
Marketing Specialist, Content Creator – Framingham, MA, TJX Companies
Partnerships and Influencer Manager – Durham, NC, Dollar Shave Club
Senior Manager, Culture Events – New York, NY, Red Bull
Senior Internal Communications Specialist – Boston, MA, New Balance
Product Marketing Manager – New York, NY, FanDuel
Brand Manager – Boston, MA, LEGO
Marketing Manager, Social Media – Chicago, IL, McDonald's
Marketing Manager – Remote, Eckoh
Multiple Roles – San Francisco, CA, Arcade
Lots of cool opportunities this week—from big brands like McDonald's, LEGO, New Balance, and TJX Companies to startups and remote gigs. A little something for everyone!
💭 The Full Stack Marketer is BS
Let’s talk about this marketing buzzword that just won’t die—"Full Stack Marketer." I recently came across this graphic outlining everything a so-called full-stack marketer should know, and honestly? It felt like a chore list from hell. If you’re early in your career and looking at something like that, you might as well quit and start selling NFTs on the black market. But before we all panic, let’s break this down.
1. Don’t Make Marketing a Task
Marketing shouldn’t feel like a checklist you have to complete before you’re allowed to exist in the industry. Yes, project management, meeting deadlines, and actually finishing things are necessary, but that’s something you pick up naturally over time. The problem with the term "Full Stack Marketer" is that it makes you think you have to be great at everything, immediately.
I saw social media marketing on that list, and one of the "must-know" tools was Sprout Social. Like, really? You’re not becoming a social media expert because you know how to schedule tweets on Sprout Social. I ran social media for two years, saw solid growth, and still feel like an amateur. Do you think TikTok influencers owe their success to Sprout Social? No. You learn the tools when you actually need them, not because some infographic guilt-tripped you into it.
One of the best tools I used in social media was RivalIQ, unmatched level of insights and especially the competitor ones. Rival IQ plz sponsor me and i’ll do a nice detailed post on you the next time heheMarketing should feel exciting. It should feel like you’re stepping into the chaos of the internet and hoping something sticks. Over time, you’ll pick up what you need. Until then, just rant about marketing terms on your blog and call it a day (works for me).
2. Tools Aren’t The Answer
Just because a tool is recommended doesn’t mean it’s the one tool you have to learn. Every company has a different stack. One place will swear by Trello; another will force you to use Jira. I’ve seen places run their entire workflow off a whiteboard and colored markers (bonus points for being a pookie if you add stickers).
Fun Fact: We actually just operated our social media calendar off a whiteboard for two weeks. Why? "vibes" Actually it was just a really well oiled machine and we wanted the satisfaction of striking through a completed task.The key isn’t mastering every tool under the sun—it’s understanding the concepts behind them. If you get how project management works, it doesn’t matter if you’re using Notion, Monday.com, or a glorified Excel sheet. The same applies to marketing. Mastering Facebook Ads Manager doesn’t make you a performance marketer. Knowing how paid marketing works does.
3. More Tasks = Worse Output
Remember that episode of Kitchen Nightmares where Gordon Ramsay sees a menu with 150 items, and every single one sucks? That’s what happens when you try to do everything at once. The restaurant’s food only got better when they cut it down to 8-10 solid dishes. Marketing works the same way.
If you’re good at analytics, focus on analytics. If you love the creative side, stick to that. If you like a mix of both, congrats, you’re a growth marketer. But forcing yourself to do social media one day, performance marketing the next, and lifecycle marketing after that? You’ll burn out fast and you’ll probably be shit at it. That’s why multiple arms exist in a proper functioning marketing department otherwise they would just hire one octopus(I’m really proud of this joke btw).
Sure, dabble in things outside your main skill set—it keeps things fresh. If you’re in social media, maybe try content marketing on the side. But don’t feel pressured to master it all. Balance is key. Be it in marketing, making the perfect dessert (key lime cheesecake is the GOAT, don’t @ me), or life—balance is everything. This I learned from Karate Kid. Great show.
That’s a wrap.
As always, let me know what industries you want job listings for or if there’s another marketing concept you want me to rant about. It’s a tough job market, but I’m rooting for all of you. Also, drop a comment—are you Team Cobra Kai or Team Miyagi-Do? (Correct answers only.)
Until next time ✌️